Welcome back to the UK. Congratulations on the new single – can you talk a little bit about the track and writing it?

Yeah, so ‘Lost Its Allure’… I think that I’ve just gone through such a lot of loss and grief in my life in such a short amount of time, so life has just changed so much, I don’t think that I could adapt to it in a week or two. It was just a feeling that I’d had, I just felt like I’d lost my sparkle and shininess and how did I get that back? It’s just a song that I wrote about that that I thought was just important to share.

It’s so important, I know that you really do delve into the depths of pain in your music, you don’t just go surface level. Has that always been important to you in your music?

Yeah, I want to connect with the listener and be as honest as I can. I always want that authenticity to come through in my music – whether it’s a sad song or not, that level of realness to always be there.

You must have had so many stories about your music reaching people

Yeah, someone was just talking to me today about how ‘Fool Your Own Blood’ was so special to them in their relationship and their family. That’s just amazing.

I feel aesthetically, you really seem to have evolved with this song. Is that something that’s also important to you, to visually create eras in your music, as much as sonically?

Yeah, I mean it has to evolve, but it also has to be real – I can’t just manufacture a new look and a new sound. I just let it be real and let the change show. Yeah, the new album that’s coming, there’s still lots of sad songs, but I do think it’s evolving from how it started.

Obviously, Glasshouse Children was the big introduction to you and your music that you continued in the deluxe version, with ‘Tilted Crowns.’ Can you talk a bit about the deluxe version and what you wanted to achieve in the addition of those songs?

Yeah, I just had more to say and I know I needed new music out and I thought that that was the best way – rather than starting a new project. I felt that I really wasn’t done in telling the ‘Glasshouse’ story yet, so I just needed to kind of tie a bow on it and push it out. I’m really happy with how it turned out.

I think part of the allure of that project is that you are really part of the vanguard of artists changing the face and sound of what it means to be an artist in country right now. Obviously, you have this rich heritage behind you but do you feel a degree of responsibility in leading country into this new realm?

Yeah, I just do my best to be myself. I think a lot of people get caught up in thinking how to be more country and how to be more like a certain person. I just don’t see that for myself – to be more like the next person, the more unique and special it is the better. I don’t want to remind people of someone else. I want them to be dumbfounded and think that they don’t know anyone else like this.

We can’t not talk about the masterpiece of the song – Tilted Crowns – can you talk a little about what that song meant to you and come out in that way?

‘Tilted Crown’ is just a story of redemption and regaining confidence. I never planned on coming out as gay in the video, but that was just what we wrote in the video and I just thought that it was the best thing to do. I speak so much about authenticity, if I didn’t show that part of myself, I just felt like I was hiding.

It was so perfectly done. Now that the album is out, what do you feel that record did for your career?

It really helped me get over imposter syndrome, wondering if I was a nepotism baby and I felt like I was able to put down a foundation of writing and artistry and creativity.

It felt like you already knew who you are before you released the debut.

I felt like it was iconic. You know the saying of having a life to write your first album, now I’m working on the second album and it’s a little more difficult. What to I want to say exactly now? Have my sad songs, but also have the more upbeat songs and the opportunity to grow more commercially as an artist and move from independent to mainstream in my music as well.

Going into the next phase then, what can we expect?

I would say it’s more dreamy. It’s more explorative and the longing is still there, it hasn’t gone anywhere, but it has to grow. It’s been a tumultuous few years for me personally, so I feel like it’s been a rollercoaster.

Thank you.

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Nashville singer/songwriter Sam Williams has announced a forthcoming deluxe version of his celebrated debut, Glasshouse Children. The album will feature six new tracks and comes out 14th October via Mercury Nashville. Williams’ first song off the expanded edition, “Ragdoll,” written by Williams with Femke Weidema and William Benjamin Roberts, is out now. The album is available for pre-save here.

“Ragdoll represents putting it all on the line for someone in a playful way,” says Williams on the single. “It’s a fresh sound for me and I think it’s a fun love song, ‘Let me be your ragdoll’ translates to ‘I’m yours.’”

Glasshouse Children was released last year to glowing reviews, featuring Williams’ skyscraping vocals through these ten lush, cinematic songs, as he delivers gut-wrenching, honest and plainspoken lyrics with raw vulnerability and deep empathy.”

Regarding Glasshouse Children: Tilted Crown, Williams says, “I felt some of the songs that didn’t make Glasshouse Children deserved their shine, while also wanting to provide new music before a second LP. Tilted Crown tells a little more story and lets the listener in just that much more.”

Williams will be hitting the road in the UK with famed singer/songwriter Marty Stuart, dates below:

August 25, 2022 – City Varieties – Leeds, UK

August 26, 2022 – Indigo2 – London, UK

August 27, 2022 – The Long Road Festival – Leicestershire, UK

August 28, 2022 – Old Fruitmarket – Glasgow, UK

August 30, 2022 – De La Warr Pavilion – Bexhill, UK

August 31, 2022 – Paradiso – Amsterdam, NL

September 2, 2022 – Slagthusets Theatre –  Malmö, SE

September 3, 2022 – Oslo Konserthus – Oslo, NO

September 5, 2022 – Godset – Kolding, DK

September 6, 2022 – Gimle – Roskilde, DK

September 7, 2022 – Passionskirche, DE

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Ahead of the release of his debut album, Glasshouse Children, Nashville singer/songwriter Sam Williams has released a brand-new song, “Happy All The Time (Feat. Dolly Parton),” via Mercury Nashville. “Happy All The Time (Feat. Dolly Parton)” is available on all DSPs now here. “Happy All The Time” was written a few years ago by Sam and Mary Gauthier and produced by Bobby Holland and Sean McConnell and features country music icon, Dolly Parton. The song is a wistful and moving reflection of the struggles to fill the kind of void that no material wealth ever could and is a gloriously tender and balanced track that brings out the fragility and power of both artists’ vocals.

“Happy All Time Time (Feat. Dolly Parton)” premiered this morning on The Zane Lowe Show on Apple Music 1and is currently the cover of Apple Music’s global flagship playlist New Music Daily. Watch Sam discuss the origins of the song with Zane HERE.

To date, Sam has shared six songs as a taste of what’s to come from Glasshouse Children — “Happy All The Time (Feat. Dolly Parton)” was preceded by “Kids (Feat. Keith Urban),” “10-4,” ”Can’t Fool Your Own Blood,” “SHUTEYE” and “The World: Alone,” a song he released in honor of his late sister Katie Williams’ 28th birthday. The tracks have received critical acclaim from the likes of American Songwriter, Billboard, NPR and Rolling Stone who praised “Can’t Fool Your Own Blood” as “a haunting performance worthy of his surname.”

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Today, Nashville singer/songwriter Sam Williams shares the video for “10-4.” Directed by Kwaku Ospinto and shot in the remote woods of Joelton, Tenn. and at Marrowbone Lake in Nashville, Tenn., the video captures the feeling of idealizing a perfect love that can seem so pure and simple, but in reality, is a lot more complex.

“Listening to ‘10-4’ as a song, you may not think of it as idealistic or wishful, it may just sound feel-good,” says Williams. “With this video, I wanted to explore the complexity of relationships and the idea that things are not always as they seem. It’s not clear if the relationship portrayed is real or was all a dream of what love could be like. I love the abstractness of the video and hope it’s not what the listener would expect.”

Originally released in May, “10-4” was co-written by Sam and Daniel Tashian (Kacey Musgraves, Lee Ann Womack), and produced by Jaren Johnston (Keith Urban, Thomas Rhett).

Earlier this month, Williams announced that his debut album, Glasshouse Children, is set to arrive August 20 via Mercury Nashville. Ahead of the release, he shared a brand-new song, “Kids (Feat. Keith Urban).” “Kids” was written by Hank Compton, Boots Ottestad (Robbie Williams, Tim McGraw) and Eric Arejes (Tim McGraw, Thompson Square, Rachel Wammack), produced by Jaren Johnston (Keith Urban, Thomas Rhett) and features Keith Urban on electric guitar. Listen to “Kids (Feat. Keith Urban)” now HERE.

To date, Sam has shared five songs as a taste of what’s to come from Glasshouse Children — “Kids (Feat. Keith Urban)” was preceded by “10-4,” ”Can’t Fool Your Own Blood,” “SHUTEYE” and “The World: Alone,” a song he released in honor of his late sister Katie Williams’ 28th birthday. The tracks have received critical acclaim from the likes of American Songwriter, Billboard, NPR and Rolling Stone who praised “Can’t Fool Your Own Blood” as “a haunting performance worthy of his surname.”

Facebook.com/SamWillivms | Instagram: @SamWillivms

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Today, Nashville singer/songwriter Sam Williams has announced his debut album, Glasshouse Children, is arriving August 20th via Mercury Nashville. Pre-order Glasshouse Children HERE

Glasshouse Children is an introspective meditation on hurt and healing, growth and loss, and sin and redemption, but more than that, it’s a reckoning with fate and freewill and the family ties that bind us. Sam’s stunning, signature vocals are poured into ten cinematic tracks that showcase the lush sonic landscape of his vocal, delivered with honest lyricism, vulnerability and deep empathy.

Williams recorded the record primarily in Nashville with Jaren Johnston (The Cadillac Three, Keith Urban, Tim McGraw), and other producers such as 5 time GRAMMY-nominated producer Paul Moak (Joy Williams, Ashley Monroe), Sean McConnell, Bobby Holland and more. The record includes co-writes with notable songwriters such as Dan Auerbach (The Black Keys), Sean McConnell (Little Big Town, Christina Aguilera, Rascal Flatts), Justin Parker (Lana Del Ray, Dua Lipa) and Jaren Johnston. It also features collaborations with country music icon Dolly Parton on “Happy All the Time,” and the legendary Keith Urban who plays guitar on “Kids.”

Ahead of the release, today, Sam shares “Kids (Feat. Keith Urban).”  Of the song, Williams says “Kids is a reflection of the monotonous negativity that comes with staying in the same town your entire life. While you want to get out, you still feel like a child, so you stay and continue the cycle.” “Kids” was written by Hank Compton, Boots Ottestad (Robbie Williams, Tim McGraw) and Eric Arejes (Tim McGraw, Thompson Square, Rachel Wammack) and produced by Jaren Johnston (Keith Urban, Thomas Rhett). Listen to “Kids (Feat. Keith Urban)” now HERE.

To date, Sam has shared five songs as a taste of what’s to come from Glasshouse Children — “Kids (Feat. Keith Urban)” was preceded by “10-4,” “Can’t Fool Your Own Blood,” “SHUTEYE” and “The World: Alone,” a song he released in honor of his late sister Katie Williams’ 28th birthday.

Glasshouse Children Track Listing:

Glasshouse Children

Happy All The Time (Feat. Dolly Parton)

Can’t Fool Your Own Blood

Bulleit Blues

10-4

Wild Girl

Kids (Feat. Keith Urban)

SHUTEYE

Hopeless Romanticism

The World: Alone

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UMG Nashville signs singer songwriter Sam Williams – the grandson of country pioneer Hank Williams and the son of outlaw legend Hank Jr. – Sam Williams is the latest in a long line of American originals, however, he offers far more than just his family name. Sam sings with his own singular voice and he writes in his own singular style, fusing gut-wrenching honesty and plainspoken poetics with raw vulnerability and deep empathy.

“We are so proud and excited that Sam Williams is joining Universal Music Group,” says Cindy Mabe, President UMG Nashville. “Sam’s talent is timeless and boundless. He has such an incredible way of communicating and emotes as if he’s channeling feelings from another place; somewhere deep inside himself. His powerful, soulful vocals combine with his introspective storytelling to fully immerse you into Sam’s own life making you feel everything he feels. He’s such a special talent and I believe Sam’s music will help lead country music into its next evolution.” 

Sam’s Glasshouse Children is expected later this summer. Early releases from the debut album, “Shuteye,” “Can’t Fool Your Own Blood,” “The World: Alone,” and the most recent “10-4,” have garnered critical acclaim from American Songwriter, Billboard, NPR, The Tennessean, Rolling Stone and more. Sam made his national television debut on The Late Show with Stephen Colbert in April performing “Can’t Fool You Own Blood,” a song which earned the soulful performer a standing ovation following his Grand Ole Opry debut (view Sam’s My Opry Debut HERE). Pre-save Glasshouse Children HERE.

Sam Williams celebrates the signing of his record deal with UMG Nashville on the front porch of his grandfather Hank Williams’ farmhouse. (Franklin, Tenn. – June 2021)

For more information, visit SamWilliamsOfficial.com.

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